Short Biography
Dr. LI Bin -
-PhD in Psychology,
-Postdoc in Business Administrative.
-Associate Professor in Management, tutoring Economics of 2021 Cohort (E-1)
-Researcher in Enterprise Development Institute of JNU
-Part-time researcher in Brand Innovation Development and Research Base
-Visiting Scholar in Loyola Marymount University
-Member of Positive Psychology Major Committee in Chinese Psychology Society
-General Secretary of Positive Psychology Major Committee in Guangdong Province
His research field includes behavioral economics, behavioral decision making, consumer psychology and behavior, organizational behavior and management psychology, and his specific research areas include experiential consumption, green consumption, human-computer interaction, investment and risk decision making, and happiness experience, etc. He published over 30 peer-reviewed papers in authoritative core academic journals at home and abroad, including Psychology Journal, Annals of Tourism Research, Frontiers in Psychology.
He has presided over 12 projects of National Natural Scientific Foundation, Humanities and Social Science Foundation of MoE, Natural Scientific Foundation of Guangdong Province, participate in 13 projects of National Natural Scientific Foundation, and was awarded 2 provincial scientific rewards.
He is currently a member of the editorial board of Chinese Frontier Journal of Psychology, and an expert reviewer of journals such as Psychology Journal, Psychological Science, Advances in Psychological Science, Journal of Happiness, Frontier in Psychology, etc.
Contact Detail
E-mail: bingoli@jnu.edu.cn
Research Field
Behavioral Economy and Behavioral Decision Making, Consumer Psychology and Management Psychology
